重庆重庆自考复习资料：人力资源管理专业00182公共关系学复习章节内容第一章（4）

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        3. Words and associative meaning

        3.1 Words and connotative meaning

        book: C: contain knowledge and wisdom for people, youth must learn

        E: it express ideas for people to consider, to agree or disagree, and to comment

        Sexy: C: connotes loose sex morality

        E: it is a positive human quality

        Old, young: C: young means inexperienced, and inconsistent. Old means mature, skilled and experienced.

        E: young means flexible, vigorous, and creative. Old means traditional, senile, and useless.

        Dog: C: is very pejorative.

        E: it can even be considered as a family member.

        Peasant: C: doesn’t have derogatory connotations.

        E: it has derogatory

        Landlord, capitalist, boss:  C: are pejorative in Chinese

        E: not

        Comrade: C: connotes warmth, friendliness and equality

        E: means spies of the Soviet Union

        Ambitious, aggressive: C: it is pejorative

        E: it is considered good qualities and both positive in meaning.

        Self-made man: C:

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